About Us

Since 1948, four generations of our family have been making the World’s Most Famous Taffy^™ on the boardwalk of the World’s Most Famous Beach in Daytona Beach, FL.

What started out as a small sweet shop has grown over the years, and now we’re proud to be able to offer our World’s Most Famous Taffy^™ anywhere in the world!

What make’s Zeno’s World’s Most Famous Taffy^™ unique? Well, after 60+ years of pulling taffy, we’ve learned a few tricks to making sweet taffy that’s so light and smooth, it practically melts in your mouth. Our family has a special whipping technique to make every piece of taffy soft and delicious without ever being too hard.

And, we’ve developed some great taffy flavors, too. More than 90 taffy flavors of mouthwatering temptations that smell every bit as rich as they taste, each one whipped up in small batches, triple checked for quality. Some flavors are seasonal, and some are just for fun that only last as long as we can put them in a wrapper before they’re snatched up.  

We love to share! Sign up for our mailing list or just follow us on Twitter and Facebook and we’ll let you know when we whip up a new or limited time flavor.